We will start by discussing Dodge's brief Custom 880. The land yacht era was one in which size actually did matter, even though the vehicles were still big by today's standards.
The square style made it a problem for the NASCAR teams compelled to employ its shape on the race, even with its luxurious 24-ounce carpeting inside.
The 1970 model year's styling included a Thunderbird-inspired grille paired with quirky hidden headlamps. Options for engines were a large 4.9-liter
When the third generation Buick Riviera was introduced in 1971, it had a big, bold appearance. Although the enormous "boat tail" rear end seems appropriate for a land yacht.
With five distinct body variants, the 1969 Polara adopted Dodge's "fuselage" styling approach. All available engines were V8, starting with a 6.2-liter with 230 horsepower.
With a special package available to increase the 5.9-liter (360-cubic inch) V8 engine to a "massive" 195 horsepower, police chiefs adored them.
Chevrolet's 1973 marketing strategy sounded less like a vehicle sales pitch and more like a political campaign address. "Building a better way to see America" was the goal.